Roddy Wykes
Experience Design
I turn stories into places people can walk through: exhibits, galleries and brand spaces where the content is experienced, not just read.
As a hands-on Design Director for agencies, brand teams and cultural institutions, I take projects from content to completion. I lead curation or work with your curators, plan the visitor experience, then design the rooms, casework, graphics and media through to fabrication.
I trained in industrial design and spent almost a decade designing products and façades at Arup, with architects including Foster + Partners and Gehry Partners. Then came fifteen years in brand experience, curating and designing the Autodesk Gallery and leading the Brand Experience team at Procore. So my ideas already account for how they’ll be built.
Available for consulting, contract and freelance projects.
- “Roddy is the rare creative leader who pairs sharp strategic vision with genuine, people-first leadership. As Head of Brand Experience, he set an exceptionally high bar for creative excellence and drove our market presence with uncompromising quality and clear vision. Just as importantly, he led with humility, listened deeply and backed his team. He’s an exceptional advocate for both great talent and great ideas—the kind of leader who inspires loyalty and elevates everyone around him.”Karen Owens · Creative Director, Procore
- “I had the great pleasure of partnering with Roddy Wykes for eight years at Autodesk. His design work brought the company’s story and brand to life. He made ‘Make Anything’ real and tangible. You could touch and live the physical world Autodesk and its customers created every day. Roddy’s design work captured the imagination of tens of many thousands of designers, creators, builders, students, Autodeskers and more across Autodesk Universities worldwide, Autodesk Galleries in San Francisco, Tokyo, Boston, and Portland, TED and TED Global, and wildly engaging Brand Pop-Ups in NYC, Paris and Tokyo. Roddy is a true legend when it comes to design. More, he’s a wonderful person, leader, collaborator and friend. If a measure of a person’s brand is how people talk about you when you aren’t in the room, then Roddy’s is very strong indeed.”Greg Eden · Brand, Communications & Marketing Leader
- “Roddy is an exceptional design talent. He is brilliant, hard-working, kind, creative, and pragmatic. I was fortunate to work with Roddy for 7 years. He always delivered outstanding results on challenging projects including exhibit design at the Autodesk Gallery, pop-up activations in Paris and Tokyo, and experience design at conferences with 10,000 attendees. Roddy is an incredible teammate and leader.”Jason Medal-Katz · Senior Director, Visa
- “I had the privilege of working with Roddy and I remain incredibly grateful for everything I learned from him. Roddy has a remarkable ability to understand complex needs enabling him to develop solutions perfectly aligned with strategic objectives—especially for promotional tools like brand activation spaces and exhibition pavilions. When designing and developing solutions, he is both an excellent collaborator and a trusting team leader which is key for innovative and unique solutions that stay true to the brand’s identity. Roddy possesses a tremendous team spirit and his loyalty to his colleagues is truly remarkable.”Paul Fortin · Art Director & Senior Designer
- “Roddy is a rare talent, a truly creative practical designer who understands teams and the individual experience, and makes great things happen. His breadth of experience makes him a formidable asset.”Graham Dodd · Director, Materials & Fabrication