Roddy Wykes

I build physical brand experiences: spaces and objects that tell a story people can walk through, touch, and remember. Some of it I still model and prototype myself. Much of it also comes to life through the teams, agencies, and fabricators I lead.

Industrial design is where I started, and it’s still the core of my approach: materials, how things are made, and how something feels to use. Almost a decade as a façade designer at Arup added architecture. That meant learning how people respond to space, and how to hold an aesthetic vision against real budgets and build schedules.

For the past fifteen years I’ve led brand experience at Autodesk and Procore. The work ranges from the $20M Autodesk Gallery to flagship events for up to 12,000 attendees. It has meant directing in-house designers, motion artists, and filmmakers alongside agency partners, and taking the work to executive leadership. My role is to set the vision, build the team that can deliver it, and stay close enough to the detail to know when it’s right.

You can follow that path through my work:

Industrial Design

Architecture

Brand Experience

For my full career history, or to get in touch, find me on LinkedIn.