Roddy Wykes

I design physical brand experiences: spaces and objects that tell a story that people can walk through, touch, and remember.

I trained as an industrial designer, and that’s still how I work: a deep understanding of materials and how things are made, paired with real care for how something feels to use.

From there I joined Arup, where I spent almost a decade designing façades for landmark buildings. Architecture taught me how people respond to space, how to design for batch manufacture and installation, and how to deliver an aesthetic vision within the realities of cost and production.

For the last fifteen years I’ve brought all of that to brand experience, combining an industrial designer’s eye for the object with an architect’s sense of space and buildability.

You can follow that path through my work:

Industrial Design

Architecture

Brand Experience

For my full career history, or to get in touch, find me on LinkedIn.