Brand Strategy & Design

Procore Brand Refresh

Pivotal role in leading the visual and verbal transformation of the Procore brand identity. Responsible for redefining the brand’s visual language, including logo, color palette, typography, imagery and motion, while also crafting a cohesive verbal positioning strategy.

Close collaboration with internal stakeholders to ensure alignment with business goals and values. Guidance of external agency partners, providing creative direction, feedback, and oversight to ensure the new brand identity was executed seamlessly and effectively across all touchpoints.